Interview with Biogena Managing Director Julia Hoffmann Biogena Managing Director Julia Hoffmann and Gabi Hinterkörner-Zauner from CASH Handelsmagazin on the launch of “get your wellbeing” by BIOGENA, sold exclusively at dm Austria.
In the interview, Julia discusses the growing trend towards foods with added nutritional value. She highlights how eating habits have drastically changed in recent decades, influenced by the rise of processed foods and shifts in general lifestyle (work-life integration). Dietary trends, like plant-based veganism diets, are becoming increasingly popular (which is why we are 100% vegan), and there is a growing demand for nutritional supplements.
Julia points out that many people today struggle to meet the recommended five to even ten portions of fruit and vegetables daily—something she admits is difficult for herself as well. Additionally, modern, highly processed foods often contain fewer nutrients, which can lead to health challenges.
Premium supplements like “get your wellbeing” by BIOGENA are designed to address specific nutritional gaps without replacing whole foods. They provide a convenient addition to a health-conscious diet, which is becoming ever more crucial. The formulas, developed by scientific experts, offer innovative and modern nutritional solutions that promote well-being and help individuals achieve their personal health goals.
Read the interview here.
