Freda sets out to turn frozen meals from a fallback into a favourite. The dishes are made the artisanal way without unnecessary additives, blast-frozen straight after cooking and quick to prepare.

The range includes pizzas and pizza bases, lasagne and parmigiana, pasta such as ravioli and gnocchi, and Classic Tiramisu for dessert, with several high-protein options.

Alimentastic brings Freda to retail in Germany, Austria and Switzerland, giving buyers a quality addition to the frozen aisle.