Salzburger Nachrichten visited Alimentastic at our Salzburg-Lehen facility to report on the company's expansion into the pet food market.

Before Laurenz Hoffmann brought brands to market, he was the one deciding which ones made the cut. With years of experience in retail buying and hundreds of product launches under his belt, he knows that very few brands fail because of the product itself.

In an interview with DER STANDARD, Laurenz Hoffmann, Managing Director of Alimentastic GmbH, discusses the future of food.

In an interview with retailREPORT, CEO Laurenz Hoffmann outlines how Alimentastic drives the success of international FMCG brands across the DACH region.

For an in-depth feature on mushrooms as a sustainable raw material of the future, profil visited the Vitus GmbH cultivation facility in Perschling, Lower Austria.

In this Wirtschaft24 interview, host Isabella Richtar joins Laurenz Hoffmann to discuss emerging trends and pioneering technologies shaping the future of the industry.

POLLY's non-alcoholic product range achieved impressive results at the prestigious Falstaff Non-Alcoholic Trophy 2025, securing three top-tier ratings:

In a guest article for brutkasten, Laurenz Hoffmann outlines the barriers preventing Austrian food startups from scaling.

Laurenz Hoffmann, Managing Director of Alimentastic Food Innovation, predicts that meat will become significantly more expensive than alternative products in the future.

The micronutrient manufacturer Biogena, under its 'get your wellbeing by Biogena' brand, has partnered with dm to develop a premium nutrient line exclusively for drugstore customers. Furthermore, the company has launched another bond issue to finance its continued corporate growth.

Laurenz Hoffmann, Managing Director of Alimentastic Food Innovation GmbH, brings extensive food industry expertise from his previous roles at ALDI SÜD, Kaufland, and dean&david.

In an interview with Falstaff, Alimentastic CEO Laurenz Hoffmann outlines the concept of functional food and examines its growing market significance across Europe.

Falstaff Happy Life investigates whether functional food is merely a passing trend or poised to become a staple of modern nutrition. Featuring insights from Laurenz Hoffmann of Alimentastic.

At the Food Innovation Camp 2024, Alimentastic showcased eight partner startups at a shared booth.

The Food Innovation Camp highlights Alimentastic as a pioneer in the micronutrient fortification of everyday food products.