PURE&FUN stands for organic products for children, with no added sugar and no flavourings. Well-known characters such as PAW Patrol, Bluey, Peppa Pig and Frozen make the brand instantly recognisable for families.

The range covers fruit pouches, dried fruit, savoury snacks, biscuits, pasta and bars as well as muesli and porridge. It is complemented by teas and drinks, including juices, iced tea and a natural cola for kids.

Alimentastic brings PURE&FUN to retail in Germany, Austria and Switzerland, offering retailers a broad organic children's range from a single brand.