Founded in Vietnam in 1963, Vifon is one of the pioneers of the Vietnamese food industry. What began as a local enterprise has developed over the decades into an internationally recognized brand, now exporting to more than 80 countries and representing authentic Asian cuisine worldwide.

At the heart of Vifon lies a passion for genuine Vietnamese flavor – combined with a commitment to the highest quality standards. Many products deliberately avoid artificial colors, focusing instead on natural ingredients that preserve the authentic character of Vietnamese cuisine.

A milestone in the company’s history came in 1995 when Vifon became the first company in Vietnam – and one of the first globally – to introduce steam-cooking technology. Instead of frying, the rice noodles are gently steamed. The result is oil-free, gluten-free noodles with superior texture and a significantly healthier profile than conventional instant noodles. This innovation redefined the product category and remains a key differentiator for the brand today.

The product portfolio features classic Vietnamese dishes such as instant Phở, Bún, and many other noodle specialties with authentic Asian flavors – quick to prepare without compromising on taste.