"Which insights truly drive success in the food industry?"

Laurenz Hoffmann, Managing Director of Alimentastic Food Innovation GmbH, possesses extensive food industry expertise gained from his tenure at ALDI SÜD, Kaufland, and dean&david.

At ALDI SÜD, he progressed from sales to leading International Procurement, developing a profound understanding of the entire value chain. As a Board Member at Kaufland, he mastered the complexities of broad product assortments and the significance of market-specific sourcing strategies. Serving as CEO of dean&david smartfood GmbH, he recognized the strategic importance of alternative distribution channels and partnerships. He now leverages this diverse industry expertise to guide start-ups through market readiness and international expansion.

You can read the full interview here.