Alimentastic: Go-to-Market Platform
In an interview with retailREPORT, CEO Laurenz Hoffmann outlines how Alimentastic drives the success of international FMCG brands across the DACH region.
Alimentastic brings together 14 proprietary brands and investments, collaborating with over 30 brand partners and more than 35 retail partners. This enables the company to cover virtually all key channels, ranging from full-range grocery retailers to specialized drugstores. Hoffmann discusses product development and target demographics, while also showcasing the latest innovations presented by Alimentastic at Biofach 2026.