Biogena targets drugstore retail sector

The micronutrient manufacturer Biogena, under the brand 'get your wellbeing by Biogena,' has partnered with Dm to develop a premium nutrient line exclusively for drugstore customers. Furthermore, a new bond has been launched to finance the company's continued growth.

In an interview with Gewinn, Biogena founder Albert Schmidbauer discusses the new 'get your wellbeing by Biogena' product line. He also outlines the current corporate strategy, including the issuance of a new bond to fund growth and long-term expansion objectives, including a potential IPO.

He highlights Biogena's strong business performance, noting a 27% revenue increase last year alongside ambitious targets for the coming years. Additionally, he addresses the significance of preventive health and how the company is strategically positioning itself in the market to engage new customer demographics.

Read the full interview here.