Functional Food: Short-Lived Hype or the Future of Nutrition?
In an interview with Falstaff, Alimentastic CEO Laurenz Hoffmann outlines the definition of functional food and explains why it is rapidly gaining traction across Europe.
The term refers to food and beverage products purposefully fortified with vitamins, minerals, proteins, or botanicals. They are designed to support key health areas such as immune function, digestive health, physical recovery, and cognitive performance. For Hoffmann, functional food is primarily one thing: an accessible, convenient solution for time-conscious consumers looking to support their well-being in daily life. "Healthy nutrition must seamlessly fit into everyday routines."