Laurenz Hoffmann: "In the future, meat will be significantly more expensive than alternative protein products"

Laurenz Hoffmann, Managing Director of Alimentastic Food Innovation, predicts that meat will become significantly more expensive than alternative products in the future.

He explains that declining meat consumption, resource scarcity, and rising production costs will drive prices up. At the same time, demand for sustainable, plant-based alternatives will grow. Additionally, he highlights that consumers are increasingly developing healthier eating habits, reflected in the reduction of sugar and artificial additives.

You can read the full interview here.