Laurenz Hoffmann, Managing Director of Alimentastic Food Innovation, predicts that meat will be significantly more expensive than substitute products in the future.
He explains that falling meat consumption, the scarcity of resources and rising production costs will drive up prices. At the same time, the demand for sustainable, plant-based alternatives will grow. He also emphasises that consumers are increasingly developing healthier eating habits, which is reflected in the reduction of sugar and artificial additives.
Read the full interview here.
