In fact, I consider certain oat milk products to be priced too low.

Shelf with FREDA pizza and lasagne packs plus frank. jars and shots

In an interview with DER STANDARD, Laurenz Hoffmann, Managing Director of Alimentastic GmbH, discusses the future of food.

Hoffmann, who previously held senior management positions at ALDI SÜD and the Schwarz Group, outlines how Alimentastic scales innovative food brands onto retail shelves. The discussion also covers the ingredients behind vegan formulations, the market viability of cultivated meat, and the strategic advantages of insect protein.

Read the full interview here.

ALIMENTASTIC
HOUSE OF BRANDS

European brand platform for food and consumer goods, based in Salzburg

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Strubergasse 24, 5020 Salzburg, Austria
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