Tierra Verde stands for an eco-friendly lifestyle – consistent, uncompromising and going above and beyond the norm. Under the motto ‘True Eco’, the brand has been developing a portfolio of products for years that are almost 100% biodegradable in nature. The focus is on high-performance formulations, rigorous and verifiable sustainability standards, and genuine certifications such as EcoGarantie, GOTS and PEFC – not just a green promise.

Tierra Verde is not just another eco-brand on paper: with several years of retail experience at Lidl, Kaufland and other partners in the Czech Republic, Slovakia and Bulgaria, the brand brings operational maturity and stable supply chains to the table. Award-winning product innovations – including category awards won against multinational corporations – underscore the quality of the formulations.

Under the aegis of Alimentastic GmbH, Tierra Verde is now available to Austrian and German retail partners. The proposed launch range comprises 15 selected SKUs from the cleaning, laundry and personal care sectors – specifically chosen for their relevance to everyday life, repurchase potential and clear communication on the shelf.