Vifon was founded in Vietnam in 1963 and is one of the pioneers of the Vietnamese food industry. What began as a local company has evolved over the decades into an internationally recognized brand that now exports to more than 80 countries and is synonymous worldwide with authentic Asian cuisine.
At the heart of Vifon is a passion for authentic Vietnamese flavors—combined with a commitment to the highest quality standards. Many products deliberately avoid artificial colors; instead, the company relies on natural ingredients that preserve the authentic character of Vietnamese cuisine.
The year 1995 marked a milestone in the company’s history: Vifon became the first company in Vietnam—and one of the first worldwide—to introduce steam-cooking technology. Instead of deep-frying, the rice noodles are gently steamed. The result is oil-free, gluten-free noodles with a better texture and a significantly healthier profile than conventional instant noodles. This innovation redefined the product category and remains a key differentiator for the brand to this day.
The product line includes classic Vietnamese dishes such as instant phở, bún, and many other noodle specialties with authentic Asian flavors—quick to prepare, without compromising on taste.